Want to know a secret? We are about to share my top SEO-friendly content writing tips with you. Google loves ranking websites. But what does it love even more? Relevant content was written for their users that follow their rules.
10 SEO-Friendly Content Writing Tips You Should be Following
SEO-friendly content is a big buzzword in the business world right now, but what exactly does it mean? As search engines continue to evolve, they’re becoming more sophisticated in assessing the quality of a piece of content (and not just its keyword density). As a result, businesses are looking to up their SEO game.
1. Prepare a keywords list before writing
Set aside some time regularly to search for keywords that describe your business, and then think of as many ways to include those keywords in your blog.
This will allow you to target the most relevant audience members for your business and ensure that you’ll be found by the people who are most likely to become loyal customers. You should also look for common misspellings of the most commonly used words and use them.
2. Include keywords naturally
You don’t want to stuff in a bunch of synonyms for “luxury car” or “fancy dinner” because it will look unnatural and off-putting to viewers. Instead, try to use specific keywords naturally by thinking about what kind of person might be searching for them and looking at your blog through their eyes.
What words would they be using? What phrases would they be using? By putting yourself in their shoes, you can better develop the content they’ll want to read and share—and attract more visits from those seeking out specific posts related to your brand.
3. Make use of long-tail keywords
You don’t always have to target a single keyword; instead, using long-tail keywords can be more efficient, enabling you to include several related terms in your content. Long-tail keywords are more descriptive than shorter ones and tend to be used by those looking for more specific information about certain topics.
4. Include internal links to related pages on your website
Internal links are links that point to pages within your website instead of external links that point out of your website. Including internal links in your content allows search engines to follow the flow of your articles and hence understand what your webpages are about more thoroughly, boosting your rankings. Internal links can also help visitors navigate through your website quickly and improve their experience with your site.
5. Use all available tools for keyword research
Keyword research is mandatory for every content writer, especially if you want your articles to rank high in search engines. Make sure you use all available tools, including Google Keyword Planner, Google Keyword Tool, keywordtool.io, and keywordshitter.com (yes, this last one works). We recommend using the first three tools mentioned above, though—they are more accurate than the last one.
6. Provide valuable information and avoid fluff
This one goes without saying. When you write something, look at what you’ve written and see whether it’s adding value to the reader or just filler words that can be taken out entirely. It’s easy to slip into this writing trap—you think about a title for your post, and suddenly everything falls into place after that.
But words like “very” and “exactly” (not to mention the dreaded “this”) should be taken out so you can pare down your content and keep it from sounding overly dramatic or loopy. If your article is a list, make sure every item on the list serves a purpose instead of being included as an afterthought just because it sounds good at first.
7. Create an outline before writing a piece of content
The best way to achieve outranking is to create an outline before you begin writing. Most professional argumentative essay conclusion writers follow this rule: they have a fundamental concept in mind, but they have a solid understanding of what they want to write about before putting pen (or keyboard) to paper.
Many writers like Ernest Hemingway swear by this method; they start with one sentence and build. For example, if you’re writing a blog post on “How My Business Became Popular,” you might start with the sentence: “My business became popular when I started blogging about my services.”
The next step is to fill in the rest of your outline as much as possible—this way, you’ll be able to find any holes in your story.
8. Incorporate social media into your strategy. Tweet, tweet!
Ensure that your content is sharable. When writing your content, ask yourself: “Is my content easy to share?” You can do this by including a call-to-action at the end of the post. For example, you can include a link to the infographic or video you created in the blog post for readers to see.
Here’s an example of a call-to-action:
Be sure to give your readers an incentive to share your content. You can do this by giving them a coupon code or special discount they can only access if they share the piece on their social networks. This will encourage more people to share your content and help spread the word about your business.
9. Write for humans
Your readers aren’t machines; they’re people who have a life outside the internet. Even if you’re writing about a technical or complicated topic, put yourself in the shoes of your target audience and write as if you were addressing a natural person who needs help with a particular problem.
10. Include at least one image with text overlay
When you include an image or infographic, you make the content more appealing. This is one way you can boost SEO for your website. If people like what they see, they may check out what else your site has to offer. This is particularly effective for sites that sell products online.
Adding images and infographics also helps attract and retain visitors to the site. This is something that many marketing experts consider essential when it comes to increasing the visibility of a website on the search engine results page (SERP).
There are many factors at play in outranking your competitors online. Some companies may have more money for PPC campaigns or more links. However, having well-written and optimized content gives you the edge to have an effective outreach campaign and efficiently communicate with prospects and clients on the web.